Building digital experiences that feel alive from day one
Desgood is a strategy, design, and engineering studio based in London. We embed with hospitality, wellness, and retail teams to turn brand stories into measurable revenue journeys—balancing cinematic visuals with automation-ready delivery.
Operating model
We run integrated sprints that blend research, narrative, design, and code. Weekly demos and async dashboards keep teams aligned, while modular component libraries let internal squads iterate without bottlenecks.
Location
Southampton
Serving Hampshire and the South
Response time
Same day
We reply within business hours
Delivery
2-3 weeks
For standard website projects
Every engagement pairs a product strategist, design lead, and technical architect. We plug into existing stacks—from Sanity and Shopify to bespoke APIs—and deliver production-ready systems with clear success metrics.
Leadership crew
Charlotte Desai
Creative Director
Design systems lead with 10+ years shepherding restaurant & retail brands into digital-first experiences.
Design ops • Storytelling • Prototyping
Ryan Goodwin
Experience Strategist
Maps customer insight into revenue journeys, aligning GTM motions with product truths.
Research • Service design • Analytics
Mina Clarke
Technical Lead
Full-stack engineer delivering performance budgets, integrations, and automation-ready builds.
Next.js • Automation • Scalability
Where to find us
Desgood Ltd · 76 Wardour Street, London W1F 0UR
We’re VAT ready and work across UK, EU, and US time zones. Hybrid workshops are hosted from our Soho studio or on-site with your team.
How we collaborate
Engagements start with a discovery sprint to align targets, uncover friction, and prioritise experiments. From there we ship in two-week increments with shared dashboards, async updates, and live demos every Friday.